The company's equestrian-themed quality leather goods were in high demand, and when leather was scarce during World War II, Gucci's innovative use of hemp, linen and jute expanded the brand's aesthetic. Guccio Gucci passed in 1953 but his sons and grandson oversaw the succesful expansion of the company into a luxury goods manufacturer known around the world. The company's signature "double G" logo was adopted in the 1960s.
Gucci No. 1 for women was the company's first fragrance, introduced in 1974. A series of fragrances for men and women have since been launched, with many taking legendary status amongst perfume collectors, including Gucci 3 and L'Arte di Gucci. Tom Ford served as the company's creator director in mid-90s through the early 21st century. Creative director Frida Giannini has been at the helm since 2005.
Designer Gucci has 35 perfumes in our fragrance base. The earliest edition was created in 1974 and the newest is from 2012. Gucci fragrances were made in collaboration with perfumers Michel Almairac, Maurice Roucel, Karine Dubreuil, Firmenich, Dominique Ropion, Ilias Ermenidis, Givaudan, Daniela Roche-Andrier, Antoine Maisondieu and Guy Robert.
GUCCI's Perfumes Collection
GUCCI pour Homme is No. 1
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